open=dir\filename.exe
Specifies the path and file name of the application that AutoPlay runs when you insert the CD into a CD-ROM drive.
dir\filename.exe
Path and file name of any executable file to run or document to open when the CD is inserted. If no path is specified, Windows 95 looks for the file in the root of the CD. You can specify a relative path to locate the file in a subdirectory.
If the file is a document, Windows 95 starts the application associated with the specified document.
You can also include command-line parameters that AutoPlay passes to the program upon execution.
Use this command to open a startup application that provides instant feedback for the user. For more information about startup applications, see Opening a Startup Application.