shell\verb\command=filename.exe
shell\verb=Menu Item Name
Specifies a custom command listed in the shortcut menu for the icon. The first line identifies the executable file that performs the command. The second line specifies the custom entry of the shortcut menu.
verb
Abbreviated form of the command. This parameter associates a command with the executable file name and the menu item. It must not contain embedded spaces. You will not see verb on the shortcut menu unless Menu Item Name is omitted from the Autorun.inf file.
filename.exe
File name of the application that performs the custom command.
Menu Item Name
Menu item text that can contain mixed-case letters and spaces. You also can set a shortcut key for the menu item by preceding one of the letters in the item with an ampersand (&).
When you right-click an icon in the Windows user interface, a shortcut menu for that icon appears. If an Autorun.inf file is present on a compact disc, Windows automatically adds AutoPlay to the shortcut menu for the disc's icon. It also sets AutoPlay as the default behavior. Double-clicking the icon starts whatever is specified in the open command.
To add the command ReadMe to the shortcut menu for your product and to make the letter "M" the shortcut key, include the following in the Autorun.inf file:
shell\readit\command=notepad abc\readme.txt
shell\readit=Read &Me