The shell\verb command specifies a custom command listed in the shortcut menu for the icon. The first line identifies the executable file that performs the command. The second line specifies the custom entry of the shortcut menu.
shell\verb\command=filename.exe
shell\verb=Menu Item Name
When a user right-clicks an icon in the Windows user interface, a shortcut menu for that icon appears. If an Autorun.inf file is present on a CD and the user right-clicks the icon for the CD, Windows automatically adds AutoPlay to the shortcut menu for the disk's icon. It also sets AutoPlay as the default behavior. Double-clicking the icon starts whatever is specified in the open command.
To add the command ReadMe to the shortcut menu for your product and to make the letter "M" the shortcut key, include the following in the Autorun.inf file:
shell\readit\command=notepad abc\readme.txt
shell\readit=Read &Me