Defining the Title

The first step in developing a multimedia title or application is to define the
reason for building the title and describe its potential. The inspiration for a title
can happen from a single idea, such as “wouldn't an online tour through the USA be neat?”

Defining a title involves the following processes:

Identifying the audience

Designing the structure

Establishing design standards

Eventually, the product definition should materialize into a high-level product description and business plan. The following pages offer some basic tips on how to design a multimedia title and describe some of the processes you must go through during development.