The first part you must modify in the SETUP.USA template is the name of your title. SETUP.EXE displays this name for the user throughout the setup process.
This part of SETUP.USA looks like this:
;; Change this variable to be the name of the title.
;;
SetVariable (TitleName, "USA Demo") ; Name of the title
Simply substitute the name of your title for “USA Demo” between the double quotes.