This message is sent when the clipboard contains a data handle for the CF_OWNERDISPLAY format (that is, the clipboard owner should display the clipboard contents), and requests a copy of the format name.
The WM_ASKCBFORMATNAME message may be used as either a wide-character message (where text arguments must use Unicode) or an ANSI message (where text arguments must use characters from the Windows 3.x character set installed).
wParam
Specifies the maximum number of characters to copy.
lParam
Points to the buffer where the copy of the format name is to be stored.
The clipboard owner should copy the name of the CF_OWNERDISPLAY format into the specified buffer, not exceeding the maximum number of characters.