Visual Call Control brings the point and click ease of computers to the world of telephones. Instead of requiring a user to remember cryptic codes or figure out how to use a phone covered with a multitude of buttons, phone operations can be performed from the rich user interface of the PC and integrated with PC-based information such as personal directories or databases. Simple operations like programming speed dials and transferring a call become easy (no more "Gee, if I lose you..."). Other network features like Caller ID can also be exploited because TAPI provides a standard delivery mechanism for applications developers.