The Microsoft Word Challenge: Questions and AnswersLast reviewed: August 4, 1997Article ID: Q85033 |
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SUMMARYThis article contains information about the marketing program called "The Word Challenge." In this program, WordPerfect for DOS users compared Microsoft Word version 2.0 for Windows with WordPerfect for Windows.
MORE INFORMATION
General Information1. Q. Who designed the Word Challenge test?
A. Microsoft, with the help of National Software Testing Laboratories,
designed the Word Challenge. We based it on common tasks people
perform using their word processors.
2. Q. Who gave the test?
A. National Software Testing Laboratories (NSTL) administered the
test. NSTL is located in Pennsylvania and is one of the largest
independent microcomputer testing laboratories in the United States.
3. Q. How many people took the NSTL test?
A. Twenty four (24) WordPerfect for DOS users.
4. Q. What were the requirements for these WordPerfect users?
A. The WordPerfect for DOS users who took this test were recruited by
NSTL. They had to have at least an intermediate level of knowledge of
WordPerfect for DOS. In addition, they could not have previously used
Microsoft Word in the MS-DOS or OS/2 environment or any Windows-based
word processors.
Validity5. Q. Who paid for the test? Did this affect the test?
A. Microsoft paid for the test, but the reason for having National
Software Testing Laboratories administer the test was to ensure the
test was administered fairly. NSTL is one of the largest independent
microcomputer testing labs in the country. The test was done in their
facility. NSTL recruited the users and did not reveal that Microsoft
was the sponsor of the test until after the test when NSTL revealed
who makes the products.
6. Q. Why did Microsoft test only 24 people?
A. It was felt the sample size of 24 was a valid number for this test.
Because we are excited about the results, NSTL will be taking the
test across the country to over 250 WordPerfect users in 10 cities.
We have even made it possible for you to test Word for Windows and
judge for yourself.
7. Q. What is the catch? WordPerfect for Windows has to be easier for
a WordPerfect user to learn and use.
A. There is no catch. Microsoft designed the test around common,
everyday word processing tasks. We wanted the test to represent what
users do on a daily basis, not tasks only a few people use. We had a
neutral third party (NSTL) administer the test.
There are two main reasons why the WordPerfect users tested found
Word for Windows easier to learn and use than WordPerfect for
Windows. One reason is that Word for Windows does a better job than
WordPerfect for Windows in helping transition WordPerfect users from
the character-based world to the Windows environment. Word for
Windows has a "Help for WordPerfect Users" feature to aid users in
making the transition from WordPerfect commands to Word commands. All
users were given a WordPerfect for DOS keyboard template so they
could use these WordPerfect commands in either product. However, the
vast majority didn't rely on WordPerfect for DOS commands very often.
Instead, they learned each product by browsing through the menus and
clicking the buttons.
The second reason why these WordPerfect users thought Word for
Windows was easier to learn and use is that the features in Word are
at your fingertips. The features in Word for Windows are either more
accessible through the ribbon, ruler, and tool bar or are easier to
find in the menus than the features in WordPerfect for Windows. Users
found the layout of WordPerfect for Windows menus to be less logical
than those of Word for Windows.
8. Q. People don't use borders on paragraphs, do they?
A. Yes they do. In fact, borders on paragraphs was one the most-
requested features for Word for Windows 2.0.
9. Q. Will this test work on any document?
A. We chose a business letter for the test because in marketing
research studies, we found that 8 out of 10 word processing users
write business letters and memos. In fact, the business letter came
up as the most common document type. We used common things that users
do while creating such letters (bold, indent, and so forth) so that
this test would be meaningful to the largest group of people.
We do not know what the results of a similar test with different
tasks would be. However, we do believe that because we designed Word
for Windows for ease of use (as evidenced by the "Help for
WordPerfect Users" feature, the tool bar, and the easily accessible
rich feature set), WordPerfect users would find Word for Windows
easier to use than WordPerfect for Windows in general.
10. Q. Couldn't WordPerfect create a test of their own and win?
A. WordPerfect could create their own test. If WordPerfect created its
own test, the results might differ. However, because Microsoft
focused on easy access to everyday features and achieving this goal
through usability testing during the product development of Word for
Windows, we are confident Microsoft Word for Windows would come out
ahead in most tests that test the tasks that users actually do on a
daily basis.
11. Q. This test shows that it takes longer for users to complete the
test in WordPerfect for Windows than in WordPerfect for DOS. Aren't
all applications slower in Windows?
A. There are two types of speed to consider: the raw speed of the word
processor and how fast you can accomplish your tasks. Windows-based
applications are as fast as their character-mode counterparts if
they are set to their character-mode equivalent, commonly called
draft mode.
For task speed, it depends on the product design. Because Windows is
graphical, you can make applications much easier to learn and use,
which means you can accomplish tasks faster. In the NSTL test,
WordPerfect users took longer to accomplish the tasks using
WordPerfect for Windows than using WordPerfect for DOS. This is
because of WordPerfect for Windows' product design and not the speed
of the product. In contrast, when these same WordPerfect users took
the NSTL test using Word for Windows, they completed the test in a
shorter time than when they took the test in either WordPerfect for
Windows or WordPerfect for DOS. On average, it took the users 43
minutes to complete the test in Word for Windows, 53 minutes in
WordPerfect for DOS, and 1 hour and 11 minutes in WordPerfect for
Windows.
Conversions12. Q. Isn't file format compatibility the most important feature?
A. Microsoft recognizes that conversions are very important to users
who are considering a new software package. Our conversions team is
as large as our development team and is constantly working on
improving our converters. The WordPerfect file converters that ship
with Word 2.0 for Windows are greatly improved; most document
information converts seamlessly with these converters. A document
outlining what information cannot be converted also ships with Word
2.0 for Windows.
Why is the Word Challenge Important?13. Q. So what is newsworthy about this?
A. WordPerfect users may assume that moving from WordPerfect for DOS
to WordPerfect for Windows is the easiest path to Windows. However,
this test demonstrates that the easiest upgrade is actually
switching to Word for Windows. It also shows that Word for Windows
can help to make your everyday word processing tasks easier because
Word for Windows is easier to learn and allows users to get their
work done faster.
14. Q. How does this test relate to what I do?
A. This test involves only one document. However, some of the tasks
used to modify the document may be the tasks that you use to create
your documents. If you chose to use Word for Windows, you will have
better transition aids for WordPerfect commands, and the features
you use everyday will be more accessible in Word for Windows than in
WordPerfect for Windows. More importantly, you will be able to
finish your word processing tasks faster and easier with Word for
Windows.
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