The following components of Ad Server work together to deliver ads to Web pages:
Ad Manager. Active Server Pages (ASP)-based application used to add and update customer and ad information and to track the progress of ads against delivery goals.
AdServer Object. COM (Component Object Model) object residing on the Web content server and called by ASP files to insert ads into Web pages. The AdServer object reads and evaluates information from the database to determine the best ad for insertion into the Web page. It also logs transaction data to the Microsoft® Internet Information Server (IIS) log, which is used for reporting.
This SDK documentation describes how to program the AdServer object using VBScript.
Database. SQL database that stores ads and ad information entered through Ad Manager and accessed by the Ad Server Component.