The PICS property adds a value to the pics-label response header.
Response.PICS(PICSLabel)
For an .asp file that includes
<%
Response.PICS("(PICS-1.1 <http://www.rsac.org/ratingv01.html> labels on " & chr(34) & "1997.01.05T08:15-0500" & chr(34) & " until" & chr(34) & "1999.12.31T23:59-0000" & chr(34) & " ratings (v 0 s 0 l 0 n 0))")
%>
the following header would be added:
PICS-label:(PICS-1.1 <http://www.rsac.org/ratingv01.html> labels on "1997.01.05T08:15-0500" until "1999.12.31T23:59-0000" ratings (v 0 s 0 l 0 n 0))
The PICS property inserts any string in the header, whether or not it represents a valid PICS label.
If a single page contains multiple tags containing Response.PICS, each instance will replace the PICS label set by the previous one. As a result, the PICS label will be set to the value specified by the last instance of Response.PICS in the page.
Because PICS labels contain quotes, you must replace each quote with " & chr(34) & "
.