What Do We Want From the Web?

If you've seen any of the commercials from the world's largest computer company, you'll probably be amused by the concept that many people don’t know what a presence on the Web is meant to achieve. However this is probably the first question that you need to ask yourself when you think about designing Web applications.

• Is It Corporate Presence? Are we just there 'because we have to be', or because everyone else is?
  
  
• Is It An Advertisement? Are we just looking for a relatively cheap way to showcase our products or services?
  
  
• Is It To Provide Information? Do we want to use the web to provide technical support, product guides, fixes, or free downloadable files?
  
  
• Is It Supposed To Make Money? Is our Web site supposed to be a productive part of the business, or just a cost it has to sustain?

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