Uniform Data Transfer
Just as COM provides interfaces for dealing with storage and object naming, it also provides interfaces for exchanging data between applications. So built on top of both COM and the Persistent Storage technology is Uniform Data Transfer, which provides the functionality to represent all data transfers through a single implementation of a data object. Data objects implement an interface called IDataObject which encompasses the standard operations of get/set data and query/enumerate formats as well as functions through which a client of a data object can establish a notification loop to detect data changes in the object. In addition, this technology enables use of richer descriptions of data formats and the use of virtually any storage medium as the transfer medium.
Isolation of Transfer Protocols
The Uniform in the name of this technology arose from the fact that the IDataObject interface separates all the common exchange operations from what is called a transfer protocol. Existing protocols include facilities such as a clipboard or a drag-and-drop feature as well as compound documents as implemented in OLE. With Uniform Data Transfer, all protocols are concerned only with exchanging a pointer to an IDataObject interface. The source of the data-the server-need only implement one data object which is usable in any exchange protocol and that's it. The consumer-the client-need only implement one piece of code to request data from a data object once it receives an IDataObject pointer from any protocol. Once the pointer exchange has occurred, both sides deal with data exchange in a uniform fashion, through IDataObject.
This uniformity not only reduces the code necessary to source or consume data, but also greatly simplifies the code needed to work with the protocol itself. Before COM was first implemented in OLE 2, each transfer protocol available on Microsoft Windows had its own set of functions that tightly bound the protocol to the act of requesting data, and so programmers had to implement specific code to handle each different protocol and exchange procedure. Now that the exchange functionality is separated from the protocol, dealing with each protocol requires only a minimum amount of code which is absolutely necessary for the semantics of that protocol.
While of course extremely useful in the context of OLE Documents, Uniform Data Transfer is a generic service with applications far beyond OLE Documents.
Data Formats and Transfer Mediums
Before Uniform Data Transfer, virtually all standard protocols for data transfer were quite weak at describing the data being transferred and usually required the exchange to occur through global memory. This was especially true on Microsoft Windows: the format was described by a single 16-bit clipboard format and the medium was always global memory.
The problem with the clipboard format is that it can only describe the structure of the data, that is, identify the layout of the bits. For example, the format CF_TEXT describes ASCII text. CF_BITMAP describes a device-dependent bitmap of so many colors and such and such dimensions, but was incapable of describing the actual device it depends upon. Furthermore, none of these formats gave any indication of what was actually in the data such as the amount of detail-whether a bitmap or metafile contained the full image or just a thumbnail sketch.
The problem with always using global memory as a transfer medium is apparent when large amounts of data are exchanged. Unless you have a computer with an obnoxious amount of memory, an exchange of, say, a 20MB scanned true-color bitmap through global memory is going to cause considerable swapping to virtual memory on the disk. Restricting exchanges to global memory means that no application can choose to exchange data on disk when it will usually reside on disk even when being manipulated and will usually use virtual memory on disk anyway. It would be much more efficient to allow the source of that data to indicate that the exchange happens on disk in the first place instead of forcing 20MB of data through a virtual-memory bottleneck to just have it end up on disk once again.
Further, latency of the data transfer is sometimes an issue, particularly in network situations. One often needs or wants to start processing the beginning of a large set of data before the end the data set has even reached the destination computer. To accomplish this, some abstraction on the medium by which the data is transferred is needed.
To solve these problems, COM defines two new data structures: FORMATETC and STGMEDIUM. FORMATETC is a better clipboard format, for the structure not only contains a clipboard format but also contains a device description, a detail description (full content, thumbnail sketch, iconic, and as printed), and a flag indicating what storage device is used for a particular rendering. Two FORMATETC structures that differ only by storage medium are, for all intents and purposes, two different formats. STGMEDIUM is then the better global memory handle which contains a flag indicating the medium as well as a pointer or handle or whatever is necessary to access that actual medium and get at the data. Two STGMEDIUM structures may indicate different mediums and have different references to data, but those mediums can easily contain the exact same data.
So FORMATETC is what a consumer (client) uses to indicate the type of data it wants from a data source (object) and is used by the source to describe what formats it can provide. FORMATETC can describe virtually any data, including other objects such a monikers. A client can ask a data object for an enumeration of its formats by requesting the data object's IEnumFORMATETC interface. Instead of an object blandly stating that it has "text and a bitmap" it can say it has "A device-independent string of text that is stored in global memory" and "a thumbnail sketch bitmap rendered for a 100dpi dot-matrix printer which is stored in an IStorage object." This ability to tightly describe data will, in time, result in higher quality printer and screen output as well as more efficiency in data browsing where a thumbnail sketch is much faster to retrieve and display than a full detail rendering.
STGMEDIUM means that data sources and consumers can now choose to use the most efficient exchange medium on a per-rendering basis. If the data is so big that it should be kept on disk, the data source can indicate a disk-based medium in it's preferred format, only using global memory as a backup if that's all the consumer understands. This has the benefit of using the best medium for exchanges as the default, thereby improving overall performance of data exchange between applications-if some data is already on disk, it does not even have to be loaded in order to send it to a consumer who doesn't even have to load it upon receipt. At worst, COM's data exchange mechanisms would be as good as anything available today where all transfers restricted to global memory. At best, data exchanges can be effectively instantaneous even for large data.
Note that two potential storage mediums that can be used in data exchange are storage objects and stream objects. Therefore Uniform Data Transfer as a technology itself builds upon the Persistent Storage technology as well as the basic COM foundation. Again, this enables each piece of code in an application to be leveraged elsewhere.
Data Selection
A data object can vary to a number of degrees as to what exact data it can exchange through the IDataObject interface. Some data objects, such as those representing the clipboard or those used in a drag-and-drop operation, statically represent a specific selection of data in the source, such as a range of cells in a spreadsheet, a certain portion of a bitmap, or a certain amount of text. For the life of such static data objects, the data underneath them does not change.
Other types of data objects, however, may support the ability to dynamically change their data set. This ability, however, is not represented through the IDataObject interface itself. In other words, the data object has to implement some other interface to support dynamic data selection. An example of such objects are those that support OLE for Real-Time Market Data (WOSA/XRT) specification.15. OLE for Real-Time Market Data uses a data object and the IDataObject interface for exchange of data, but use the IDispatch interface from OLE Automation to allow consumers of the data to dynamically instruct the data object to change its working set. In other words, the OLE Automation technology (built on COM but not part of COM itself) allows the consumer to identify the specific market issues and the information on those issues (high, low, volume, and so forth.) that it wants to obtain from the data object. In response, the data object internally determines where to retrieve that data and how to watch for changes in it. The data object then notifies the consumer of changes in the data through COM's Notification mechanism.
Notification
Consumers of data from an external source might be interested in knowing when data in that source changes. This requires some mechanism through which a data object itself asynchronously notifies a client connected to it of just such an event at which point a client can remember to ask for an updated copy of the data when it later needs such an update.
COM handles notifications of this kind through an object called an advise sink which implements an interface called IAdviseSink.16. This sink is a body that absorbs asynchronous notifications from a data source. The advise sink object itself, and the IAdviseSink interface is implemented by the consumer of data which then hands an IAdviseSink pointer to the data object in question. When the data object detects a change, it then calls a function in IAdviseSink to notify the consumer as illustrated in Figure 2-14.
Figure 2-14. A consumer of data implements an object with the IAdviseSink interface through which data objects notify that consumer of data changes.
This is the most frequent situation where a client of one object, in this case the consumer, will itself implement an object to which the data object acts as a client itself. Notice that there are no circular reference counts here: the consumer object and the advise sink have different COM object identities, and thus separate reference counts. When the data object needs to notify the consumer, it simply calls the appropriate member function of IAdviseSink.
So IAdviseSink is more of a central collection of notifications of interest to a number of other interfaces and scenarios outside of IDataObject and data exchange. It contains, for example, a function for the event of a view change, that is, when a particular view of data changes without a change in the underlying data. In addition, it contains functions for knowing when an object has saved itself, closed, or been renamed. All of these other notifications are of particular use in compound document scenarios and are used in OLE, but not COM proper. Chapter 14 describes these functions but the mechanisms by which they are called are not part of COM and are not covered in this specification. Interested readers should refer to the OLE 2 Specifications from Microsoft.
Finally, data objects can establish notifications with multiple advise sinks. COM provides some assistance for data objects to manage an arbitrary number of IAdviseSink pointers through which the data object can pass each pointer to COM and then tell COM when to send notifications. COM in turn notifies all the advise sinks it maintains on behalf of the data object.