Data Access and Transactions

Content Search and Personalization

Data in a database can be sorted, filtered, and queried for relevance. Why should it not be the same on your Web site or intranet? It is surprising how much raw data a site can contain. Not every piece of information is of interest to everyone. Users don’t want to spend time searching through data, and will be less likely to visit sites with poor search tools.

To attract visitors, many sites provide a list of current headlines, or compilations of topics that appeal to people with common interests. Others allow the user to select which items will be displayed on the site’s home page. Without a data-driven solution, it would be impossible to develop a site that could be tailored to display the latest items of interest each time a visitor returned.