Data Access and Transactions
Data Access and Transactions |
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Instead of authoring directly in HTML, many successful Web sites initially store their content in a database and combine it with HTML layout tags only when deploying the content for publication. Combining raw information with a layout template, or HTML boilerplate, imbues the content with the same look and feel as other pages on the site. The end result is a site that has a uniform appearance from page to page, even though the information has been created by dozens of people.
For instance, Microsoft® Sidewalk®, the company’s family of city-centric entertainment guide Web sites, uses a custom-built application based on HTML forms and SQL Server to collect content from its contributors. Once the information is entered, it is managed separately from the visual representation of the site. Sidewalk.com employs a large number of freelance correspondents to keep the content fresh, and a smaller team of Web administrators to manage the technological aspects of the site.