November 3, 1997

from Pantone, Inc.

November's Color Combination: PANTONE® 1998-12 C, PANTONE 1998-5 C, and PANTONE 1998-21 C from PANTONE ColorTrends™ 1998.

The juxtaposition of rugged colors, such as rubber and nugget, with an exotic cactus flower brings diverse moods together and offers a more modern twist on the fall color palette. The dichotomy of feelings presented in this color combination make it a more intriguing palette. The mixing of seemingly different extremes is what is current and a way in which designers can make their mark for fall.

Note: RGB values are given here as percentages based on a scale of 100. PC users will want to convert those values to percentages of a scale of 255.

Rubber

Color

PANTONE 1998-12 C

Ink Formula:

PANTONE Yellow	10.2
PANTONE Warm Red	5.6
PANTONE Black	12.0
PANTONE Trans. Wt.	72.2

CMYK equivalents: Cyan: 0, Magenta: 35, Yellow: 70, Black: 60

RGB (percentages based on a scale of 100): R:51, G:39, B:27

HTML: 7A6056

Nugget

Color:

PANTONE 1998-5 C

Ink Formula:

PANTONE Orange 021	21.0
PANTONE Black	2.5
PANTONE Trans. Wt.	76.5

CMYK equivalents: Cyan: 10, Magenta: 50, Yellow: 85, Black: 0

RGB (percentages based on a scale of 100): R: 83, G: 50, B: 25

HTML: D48242

Cactus Flower

Color:

PANTONE 1998-21 C

Ink Formula:

PANTONE Yellow	1.7
PANTONE Rubine Red	26.1
PANTONE Black	4.8
PANTONE Trans. Wt.	67.4

CMYK equivalents: Cyan: 15, Magenta: 80, Yellow: 0, Black: 20

RGB (percentages based on a scale of 100): R: 65, B: 30, B: 47

HTML: A74F78

Facts Relating to Brown, Gold, and Magenta

Historically, the use of brown has been strongest during stressful social eras. It was the most popular color during the Great Depression -- with a resurgence in the '60s, and now in the '90s.

The Japanese do not have a word for generic brown. They prefer instead to be much more color-specific in their descriptions of the shade, with words such as "fallen-leaf," "tea-color," or "fox-color."

If your birthday falls between May 21 and June 20, you are a Gemini ruled by the planet Mercury. Astrologists say your color is chestnut brown, because you are "rich like the earth, bountiful with gifts of friendship, strong at heart, often prudent, sometimes frugal, but always generous."

As with other warm hues, the color brown stimulates the appetite, especially when used with other "sweet" colors. The association is a dish of ice cream topped by a delectable chocolaty brown sauce.

Given the current craze for coffee, it's interesting to note a study conducted by Dr. Ernest Dichter. He found that when he asked people what they appreciated in coffee, their answers included the aroma, flavor, or possibly the body. But when Dr. Dichter served study participants a rich coffee that was distilled to be colorless, the majority either refused to drink it or said there was "something wrong with it." Missing was the deep brown color inevitably associated with rich-tasting coffee.

Among the favored brown gemstones are topaz and agate. They are believed to bestow special favors to the wearer. The topaz brings friendship, fidelity, faith, and powers of endearment, while the agate endows the wearer with health, wealth, intelligence, and a long life.

The first instrument ever designed to measure color was developed in 1880 by Joseph Lovibond, a British brewer, to ensure that the beer he produced was a consistent color.

The Empress Eugenie of France introduced her court to a new trend in hair coloring when she dusted her reddish-brown coiffure with gold powder. Clever lady, Eugenie. She must have known that the glimmering gold disguised the shiny silver strands in her aging tresses, even if it was a bit expensive on the upkeep.

The Hard Rock Hotel and Casino in Las Vegas "plays" a gold saxophone chandelier (dipped in real gold) above the carpet of psychedelic purple. It's an excellent color combination, because purple is less cliché in Vegas than the ubiquitous neon red, yet still harbors an undertone of that stimulating, high-energy hue.

Magenta, the deepest and most luxuriant of pinks, was developed in 1859 as one of the first synthetic dyes. It became enormously popular with the Victorians, who loved the color in their sumptuous velvets, damasks, and taffetas.

It wasn't until the period preceding World War I that magenta really burst forth on the scene -- when the Russian Ballet was the rage of Paris, and the rich regal colors of Imperial Russia became fashionable. Stylish visionaries, such as Isadora Duncan, were way ahead of their time when they combined the gorgeous deep blue-red with brilliant orange and vibrant violet. Unfortunately, the descending gloom of wartime replaced those dazzling colors with muddled tones.

 

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