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Putting Your Radio Signal on Your Web Site

Updated April 14, 1999

Sound Bytes

The DJ's Perspective:
Bob Rivers, KISW Radio Non-MS link and TwistedTunes.com Non-MS link
  • About KISW
  • KISW Web site
  • Bob's 'Net views
  • What went wrong
  • Twisted Tunes goals
  • Windows Media Services on KISW
  • My favorite codec



  • We talked to the team responsible for the radio feeds on the KISW RadioNon-MS link Web site about how they use Windows Media Technologies. The team includes Bob Rivers, world-famous morning show DJ at KISW and creator of the always hilarious and sometimes tasteless songs on TwistedTunes.com Non-MS link, Kelli Adam from ConnectOS Corporation Non-MS link, and former radio host Charlie Harger, who now works for Microsoft. Here are the steps they suggest you take to get your radio station feed on the Web.

    1. Get a good radio with digital tuning (locks in the station frequency).
    2. Place the radio in a location near your computer equipment where the signal is strong and clear all day (even during rush hour, when you can experience signal interference).
    3. Plug the radio output into the sound card on your computer. This is normally located on the back of your computer, where you plug in your speakers.
    4. Determine the bandwidth of each feed you will offer. Will you offer only 28.8 Kbps feeds, or a variety to accommodate users on high-speed modems?
    5. Calculate how much bandwidth you'll need by estimating the total number of concurrent connections you will have for each bandwidth. For instance, if you expect 100 people to be listening at any time, and the bandwidth of your audio stream is 16 Kbps, then you should anticipate needing 1600 Kbps.
    6. Get your system ready to record audio.
    7. Set up the Windows Media Encoder (available in the Windows Media Services Tools installation Non-MSDN Online link), once for each bandwidth content you plan to offer (for example, one for 28.8 Kbps, one for 56 Kbps, and so on).
    8. Set up the Windows Media Services.
    9. Create an ASX file.
    10. Add the feed to your HTML page or application.

    Additional Tips & Tricks



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